By Jerry Bader

The companies that make a real impact in the marketplace are
not the ones that produce what people think they want, but
rather the ones that produce what people will want but don’t
know it.

The ability to know what people will want before they know it
exists is not a result of intensive market research, focus
groups, or telemarketing surveys. Knowing what people want is
based on understanding the human condition: the motivating
factors that move people from disinterest to action. Steve Jobs
was unrelenting in this philosophy and it resulted in changing Read more »